Imagine your boss wants you to investigate ways your company might be able enhance customer satisfaction, create an attractive loyalty program, and reward your customers. most likely, your companys immediate goal is to ______________.
Your company's immediate goal is to DELIGHT YOUR CUSTOMERS. Customer delight involves surprising one's customers by exceeding their expectations, thus making them to tell others about one's product. Businesses delight customers in order to increase their revenue and improve brand loyalty.
