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When firms develop a marketing mix as part of their global marketing strategy, what is their primary goal

Respuesta :

Firms develop a marketing mix and this is to help sustain a competitive advantage over time.

What is marketing mix?

They are actions, or tactics that a company is using to promote itself or brand.

  • It helps a company to sustain it's competitive advantage over a long period of time.

Therefore, Firms develop a marketing mix and this is to help sustain a competitive advantage over time.

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