Answer:
When Jones issued a series of competing soda flavors featuring candidates in the 2008 presidential election, their main intent was likely to attract the youth.
In every country, the youth is generally the most energetic. It can be highly beneficial for the candidates to involve the youth because of the energy and their forward thinking minds.
If they can indulge the youth through soda flavors, they can make use of their energy to benefit their campaigns.
