Comparing the horizontal analysis of McDonald's financial statements to the horizontal analysis of Burger King's financial statements in percentages of increase or decrease from 2010 to 2011 would be ________.A) vertical analysis.
B) benchmarking.
C) ratio analysis.
D) horizontal analysis.
Benchmarking is a process that involves measuring one company's success against other similar companies to discover if there is a gap in performance that can be closed by improving performance.
