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07-02-2020
Business

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In marketing communication planning, ________ includes everything a planner can find out about consumer perceptions about the brand, product category, and competitors' brands.

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BenitoMarin BenitoMarin

07-02-2020

Answer:

The correct word for the blank space is: Market information.

Explanation:

Market information implies collecting data from consumers about a certain product so companies have more opportunities to align their processes to meet customers' demands. The information is also gathered about competitors according to their category.

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