Answer:
effective email marketing strategy
Explanation:
An email marketing strategy is used to market products and services by using the email channel.
An effective email strategy should not only market a company's goods, but it should also nurture the relationship between the consumer and the company in a human and helpful way. In order for an email strategy to work, a company's emails must be sent to the right person (segmentation) and contain the right message (personalization) and be sent at the right time.
