Answer:
The answer is valence.
Explanation:
Valence refers to a person's perception about the merits of a reward (i.e. how desirable it is). According to expectancy theory, valence is one of main factors for motivation.
Some common values are a pay increase, recognition or a promotion. Manegement is expected to recognise a worker's values in order to motivate him/her and achieve the best results.
