Answer:
When Heinz introduced its ketchup globally, it first had to deal with the fact that ketchup is not a household staple outside the United States. Heinz had to show foreign users how ketchup can be used. Globally, Heinz has had to rely primarily on informative advertising.
Explanation:
Informative advertising is advertising that is brought about in an informative form. The idea is to give the ad the look of an official article to give it more credibility. Also, informative ads are able to help generate a good reputation.
