Noah believed that he makes the best lamington cakes in all of Australia. He regularly makes them for bake sales at his daughter's school. At one such sale, Sophie, the mother of another student, suggested that he go into business selling his baked goods at a shop. Noah thought that his lamingtons were good enough to sell countrywide, but was afraid of losing money in a failed business. He decided to begin by baking cakes and biscuits in his home kitchen, taking orders online, and shipping the baked goods within Australia. After earning big profits for six months from his home-based bakery business, Noah leased a small shop with a kitchen in Sydney and hired Liam and Scarlett to help him. After two years, business was so good that Noah leased the shop next door and paid to have a second full kitchen installed. In his second shop, Noah cooks and prepares sandwiches, grilled meats, and other lunchtime meals. In order to keep both shops running efficiently, Noah hired Lucas and Zoe as part-time assistants. He also paid for Scarlett to take business classes to help him run the business side of the shops while he taught Liam how to bake and cook.