This strategy will focus on the high technology segments (High End, Performance, and Size). Competitive advantage will be gained by distinguishing our products with excellent design, high awareness, easy accessibility, and product extenders. Our R&D competency will keep our designs fresh and exciting. Our products will keep pace with the market, offering improved size and performance. The prices of our products will be above average, and we will expand capacity as we generate higher demand.
a) Cost Leadership
b) Differentiation
c) Niche Market
d) Market Development