This strategy will allow us to maintain a presence in every market segment. Competitive advantage will be gained by distinguishing our product with an excellent design, high awareness, and easy accessibility. We will develop an R&D competency that keeps our designs fresh and exciting. Our products will keep pace with the market, offering improved size and performance. The price of the products will be above average, and capacity will expand as we generate higher demand.
a) Cost Leadership
b) Differentiation
c) Niche Market
d) Market Development