Christopher the CEO of a linguistics compary, worked with his chief technology officer to develop an information system to discover customers real needs. Christopher uses the information to create satisfying products for his target market, Increasing his sales revenue and profit. He strives to perfect his marketing mix keep business booming. Christopher embraces the marketing concept. What is the major focus of the marketing concept?
a. profit
b. target market
c. customer satisfaction
d. sales revenue
e. marketing mix