The most important information should be in the lead of a news release. There
can, however, be some question about what information is most newsworthy.
A company, for example, is planning to announce a $10 million overhaul of the
information technology (IT) system at its headquarters in Charlotte, North
Carolina. The project will also require the hiring of 150 new IT personnel. If you
were writing the lead for this news release for dailies in North Carolina, would
you emphasize the $10 million overhaul or the creation of 150 new jobs?