Your click-through rate measures how many people click a link in your post. How do you calculate it?
a.Divide the total number of clicks on a link in a post by the total number of impressions
b.Divide the number of conversions you received against the number of clicks you received on your links
c.Divide the number of conversions you received against the total engagement rate
d.Divide the total number of clicks on a link in a post by the total reach