Imagine you are new on the job, and you are about to begin creating a market research survey that will provide insights about your company's customers. An experienced colleague offers you a bit of advice. Which of the following statements is bad advice?
a) Surveys should NOT be used for B2B customers
b) Surveys are ineffective for understanding customer preferences
c) Focus groups are more reliable than surveys for market research
d) Online surveys are not suitable for gathering customer feedback